Discovery Velocity is a new channel spread across Canada to deliver car-related programming. This channel will introduce old favourites that car enthusiasts have missed since the cancelation of Speed, as well as a variety of new programs designed to appeal to their interests.
“We’re looking to provide a really high-adrenaline, really exciting schedule and be somewhere that people can watch things they can’t see anywhere else in Canada,” said Director of Programming, Discovery Networks Lindsay Cowan Dotchison.
The new channel takes its name from Discovery Communications’ U.S. channel, Velocity, which was launched in 2011 and has a similar focus on automobiles.
“One of the reasons we launched Velocity in Canada is the huge success we saw with Velocity in the U.S.” said Dotchison.
“We looked to Canada and we could see that our viewers were watching a lot of that big turbo factual content on Discovery.
“We saw really strong audiences with shows like Vegas Rat Rods, Fast N’ Loud and Overhaulin’ and we realized that we really wanted to create an exclusive home for factual, entertaining turbo content in Canada.”
Tags: Automotive, Channel, Discovery, Discovery Velocity, Speed, Television, TV