Well written article from the Wetherby News.
In a time when charities are crying out for money with ever greater persistence I have both an expectation and perhaps a hope that the donors, the general public, will become even more thoughtful and deliberate in their giving both of their time and their money.
Over the last decade or so charities have become much more effective in explaining the need for their existence and the difference they make. This has come about largely because those funding the charities have asked the questions, ‘Why do you exist?’ And ‘What difference do you make?’
Indiscriminate giving is rapidly disappearing.